Small Universe is a creative studio that develops strategically aligned communications.
Why Work with Us
We bring ideas to fruition—clearly, beautifully, and with purpose. Our branding, campaigns, and design systems resonate deeply and spark connections across audiences. The projects we produce are both aesthetically expressive and highly functional. If you are looking for a distinctive, one-of-a-kind design solution (that only you can claim as your own), you have found the right firm.
Who We Are
We are engaged and inventive problem-solvers. For us, design is rooted in the union of strategy, research, graphic design, and can-do spirit—then takes flight with good amounts of inspiration and hard work. With more than two decades providing personalized service to a wide range of mission-driven clients, we continue to imagine and reimagine new paths forward.
Working Together
The best work comes from true partnership. That means being curious, listening closely, asking questions, and building trust throughout the working relationship. Whether you’re defining your identity or launching something new, we collaborate with care—creating communications that reflect who you are and employing strategies to take you where you want to be.
Unexpected Solutions
We make your big ideas accessible – because straight-forward and coherent can also be exciting, charming, and daring. Our beautiful and functional solutions address your organization's most pressing challenges with simplicity and ease.
Inspired by Ethics
We elevate the voices of positive change to influence beneficial behavior. As a studio, we account for environmental and social impact by sourcing local, sustainable, and fair printing and products. We believe ethical design can change the world.
Testimonial
“The design process is highly collaborative—they listen and respond to our needs; in turn, they keep us informed on the latest design modes and push us to think outside the box but with the restraint necessary for a utility-type industry. They helped my company establish a brand in a natural, progressive way, without having to go through a formal branding process, which ultimately was more efficient and resulted in easy buy-in from management. Their design work transformed our outdated, uninspired brand to one that more accurately and positively reflects the high-tech, mission critical work we do for the residents and businesses of New England. In short, their work product is always first class.”
Our Team
Damia Cavallari
she,her | President
Rob Stewart
he,him | Creative Director
James Hindle
he,him | Art Director
What We Do for Clients

Comprehensive Branding
- Research
- Naming
- Communications Strategy
- Design Strategy
- Logo Design
- Visual Identity System

Production
- Art Direction
- Illustration
- Photography
- Print Management
- Custom Fabrication
- Sustainable Sourcing

Campaign Communications
- Stakeholder Research
- Messaging
- Campaign Collateral
- Rollout Strategy
- Training

Integrated Marketing
- Print Design
- Digital and Web Design
- Environmental Design
- Marketing Campaigns
- Content Development
Who We Work With
- Alfred P. Sloan Foundation
- Alliance for Digital Equity
- American International College
- Amherst College
- athenahealth
- Baystate Health
- The Camille and Henry Dreyfus Foundation
- Chargeup Games
- Clark University
- College Advising Corps
- CommunicateHealth
- Community Foundation of Western Massachusetts
- Concord Academy
- Deerfield Academy
- Digital Development Management
- Eaglebrook School
- Eversource
- Fifteen Foods
- Foxchase Cancer Center
- Franklin & Marshall College
- Franklin County, MA Regional Tourism Council
- Hampshire County, MA Regional Tourism Council
- Historic Deerfield
- Hyannis Sound
- ISO New England
- Kestrel Land Trust
- Kuhn Riddle Architects
- Live Art Magazine
- MA Department of Public Health
- Mill River Greenway
- Museums10
- Northampton Survival Center
- Northeast Solar
- Pingree School
- RefugePoint
- SHOFCO
- Simon and Schuster
- Smith College
- St. Vincent's Medical Center
- Storbeck Search
- Symmes, Maini & McKee Associates
- T.3 (TikTok tenors)
- Temple University
- Temple University School of Medicine
- The Hun School of Princeton
- Trinity College
- UMass Amherst
- WGBY-TV
- Wilco
- Williams College
- Women's Fund of Western Massachusetts